In today’s guest blog, Dassault Systèmes PLM discusses from a designer’s perspective, and shares the capabilities They should expect from a creative solution. Dassault Systèmes – or, the 3DEXPERIENCE company – is a French multinational business That Specializes in 3D design, 3D digital mock-up, and PLM software

Winning the race for market leadership in fashion is a subtle combination of creative vision, time to market, quality and price. Fashion companies need to excel in all areas thesis, So They adopt PLM solutions to streamline and manage processes and Improve productivity. Or at PLM leg bone has been touted as a way to providence a level of control over the design process in order to reduce costs and general over-development of products. But this is not always compatible with the way design teams work best, especially if you are a design-driven companythat wants to foster (not restrict) your designer’s creative process. Since freedom and inspiration can not always be structured, there are different user and business needs That must be balanced for the best results.

Creating a positive emotional experience is the key to brand recognition and customer loyalty. It takes many experts and different skills to create winning thesis collections. If all stakeholders Throughout the value chain are connected to, and work from, a single business platform this accelerated rates results through end-to-end digital continuity and transparency. Design teams must collaborate with thesis various communities to imagine, tune and help deliver products, collections and consumer experiences Ultimately That reinforcement brand promise and enrich purchasing and ownership. As more brands and fashion retailers implement or tune Their PLM environments for a competitive operational advantage, usefull They must ensure That Their design teams are not constrained if They Want to Keep Those creative juices flowing.

So how can companies Reconcile a structured approach needed to meet aggressive deadlines and to be cost-effective while encouraging and even accelerating innovation? How can designers capture market trends and consumer insights, explore and curate new ideas to continuously Improve Their designs and propose the most compelling products to consumers Their? And just as we want a frictionless all-channel shopping experience for customers, how do you support frictionless design interactions with a PLM solution?

Social Collaboration

One of the biggest drawbacks of PLM tools for creative design teams is the restrictive nature of the under lying structure. Designers are asked to design within a season, a line plan, or even more narrowly, into a slot or a placeholder. In many cases, They are being measured against ratios design where ‘good’ Means Their design ratio is lower than others. The end result is That designs are not put into a PLM system until They are almost complete, creating extra work for the design teams, while other teams Preventing from offering assistance early in the design process. Using social collaboration options within a modern PLM solution Provides a way for teams to collaborate, early and often, in an unstructured, but familiarly social, environment free or concepts, such as seasons, plans, and placeholders. They can select When and with Whom to share the different ideas and concepts – working internally on some, and getting support where needed. The result of this collaboration on early concepts can then be moved into a structured environment When the designs are ready.


Visual Assortment Management

The Excel-like grid structure of traditional PLM tools makes it usefull kettle to Assess the overall “feeling” of the line and / or story as it evolves. Instead, once design teams have evolved Their ideas into potential products and options, synthesis can be aggregated visually in order to put together a cohesive design story thatwill be appealing to the end consumer.


Early Visibility to Extended Teams

PLM’s main users have traditionally put technical design, product development and sourcing teams. Providing a toolthat creative designers  want to  use is a big step forward for downstream synthesis teams as well. It Means They Can Earlier have visibility to design concepts and the overall direction of the line. This early visibility Means more time for collaboration on key areas such as material and trim options, fit, construction, and even choosing the best vendor (s) to work with. So When creative designers adopt PLM, everyone benefits.

PLM’s promise as a mechanism for collaboration can be Realized When All teams, -including design, are active participants.

Here’s a checklist or capabilities in a creative designers consider shouldering PLM solution:

  1. Define Their own collaboration spaces early in the creative process to iterate on themes, stories, and ideas for products, materials or collections.
  2. Create ideas and posts, share within the community; ‘Like’ and Comment Promote ideas.
  3. Distill meaningful insights from a range of sources on “voice of the customer”, market trends and news sources by capturing, aggregating and presenting relevant insights in visual dashboards.
  4. View and collaborate on design stories withtheir development, sourcing and merchant teams in a natural, visual merchandising environment like a wall or store layout, not restricted to grids. Automatically place products into a visual map based on a merchandising hierarchy. And view metrics and product data on the product images.
  5. Maintain visibility to preservation of design intent through the fit, construction, and vendor selection processes through a common platform.
  6. And in today’s 24/7 global environment it’s Important to also Incorporate user-friendly workflow That can automatically route and notify users When changes are made or products are ready for the next steps.

In today’s fast-moving fashion industry, where products must be delivered to market at record speed, companies That investing in a designer-friendly, yet structured, PLM solution are in a better position to unlock the strengths of all Their teams to beat the competition and Achieve business success.